Category Archive: Seafood Business

Conventional media, social media, events all working to deliver Maine lobster story to bigger, broader audience

Progress report from the executive director of the Maine Lobster Marketing Cooperative by Matt Jacobson PORTLAND, ME – Here at the Maine Lobster Marketing Collaborative (MLMC) our strategy and goals are to reach a large audience. We want to drive awareness of Maine lobster in all its forms, and we want to spark demand for our …

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Goal of Young Fishermen’s Development Program: Recruit more young fishermen to greying industry

WASHINGTON, DC – As a group of small-boat commercial fishing organizations from around the country met and teleconferenced over the past two years, a recurring theme that emerged was the lack of resources available to the next generation of fishermen. Now, that group – the Fishing Communities Coalition (FCC) – is taking steps to make …

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Permanent link to this article: http://fish-news.com/cfn/goal-of-young-fishermens-development-program-recruit-more-young-fishermen-to-greying-industry/

Gloucester launches “branded” fresh seafood campaign

GLOUCESTER, MA – America’s oldest fishing port recently launched Gloucesterfresh, a multi-pronged campaign to promote Gloucester seafood and the city’s renowned seafood industry. The city celebrated this new “ocean to table” initiative at Seafood Expo North America (the former International Boston Seafood Show) in early March. Gloucester Mayor Sefatia Romeo Theken and her team, including …

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Permanent link to this article: http://fish-news.com/cfn/gloucester-launches-branded-fresh-seafood-campaign/