Maine Lobster Marketing Collaborative gears up as peak season underway

PORTLAND, ME – The Maine Lobster Marketing Collaborative (MLMC) is gearing up for another season promoting Maine lobster and supporting the industry that is so crucial to many residents around the state.

The MLMC focuses the majority of its efforts during the summer and fall months when the catch is at its highest, strategizing around influencing and educating chefs and culinary influencers, media, and consumers.

Matt Jacobson.
(MLMC photo)

The MLMC’s work focuses on four key areas of the industry including:

•  Sustainability;

•  Seasonality;

•  Origin; and

•  Culinary versatility.

“When we put a lobsterman in front of a chef or someone from the media, it’s electric,” said Matt Jacobson, executive director of the MLMC.

“The Maine lobster story resonates – and by tying it back to these pillars we’re making Maine lobster relevant to our core audiences by listening to what the market is looking for.”

The MLMC’s efforts ramped up earlier this summer with the first “Maine After Midnight” industry event in Dallas, TX which was attended by top chefs, media, and influencers.

Events will also be held in Chicago, San Francisco, and New York to drive awareness for Maine lobster.

In each market the MLMC will also be hosting a “lunch & learn” event attended by local seafood purveyors to educate them on the Maine lobster story so they can share that narrative with their customers in the market.

“Attending the Dallas event and seeing firsthand how…


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