Commercial Fisheries News

Advertising Rates

rates effective January 1, 2001
rate card #22A

Ad Rates

Ad Sizes

UNIT

1x

4x

7x

12x

Vertical

Horizontal

Full Page

$1500

$1455

$1425

$1350

10" x13 1/2"

N/A

Jr Page *

1020

990

970

920

7 1/2" x 10"

N/A

1/2 page

850

825

810

765

5" x 13 1/3"

10" x 7 1/2"

3/8 page

670

650

635

605

N/A

7 1/2" x 7 1/2"

1/3 page

590

570

560

530

5" x 10"

10 1/4" x 5"

1/4 page

480

465

455

430

5" x 7 1/2"

7 1/2" x 5"

1/6 page

320

310

305

290

2 7/16" x 10"

5" x 5"

1/8 page

270

260

255

245

N/A

7 1/2" x 2 1/2"

1/10 page

210

205

200

190

2 7/16" x 6"

5" x 3"

* Jr page guaranteed only ad on page
all rates quoted and payable in US funds.


Color

Any single standard color: $100
Four-color process: $400


Special Position

10% over earned rate


Inserts

Rates and specification on request


Classified Display

$35 per column inch. Minimum 1-inch, 1/2 inch increments. Frequency discounts of 3%, 5%, and 10% earned for 4x, 7x and 12x schedules.


Classifieds

Up to 30 words - $20/month PREPAID. $48 for 3 months PREPAID. $24/month, BALANCE DUE, 50¢ for each word over 30. Boat photos are free with prepaid ads. All other photos, $5. Blind boxes $8 extra. No discounts or commissions.
classified ad form

 

DISCOUNTS & COMMISSIONS

Frequency Discounts

Frequency must be established by a written contract. All contracts are based on a 1-year term. Short rate applied to canceled contracts. Advertisers will be billed/credited for discounts earned to date.


Agency Discounts

15% commission paid to recognized agencies for camera-ready material, if payment is made within 30 days of invoice date.


Cash Discounts

10% discount for payment accompanying order. Payment may be check or credit card.


Copy Preparation Services

Advertising make-up service is available. A nominal fee is charged to help defray mechanical expenses incurred by the publisher. For advertising make-up the following flat rates apply:

Full page & Spreads :$50
1/2 page, Jr. page: $40
3/8 page, 1/3 page: $30

1/6 page, 1/4 page: $25
1/10 page, 1/2 page: $20
Classified display (all sizes): $10


Cancellations

Cancellations not accepted after advertising closing dates. Copy must be received for space held on contract by the closing date (or prearranged extension of closing date) or substitute copy will be inserted at the publisher's option.


Specifications

Web offset on newsprint. Tabloid format - 10" x 13 1/2". 4 columns per page.

1 Col. = 2 7/16"
2 Col. = 5"

3 Col. = 7 9/16"
4 Col. = 10"


Preferred Materials

Positives (velox or PMT), 85-line screen preferred, over 100-line screen not acceptable. Good quality, high contract black and white photos required.
Materials may be received electronically if they meet additional specifications.


Terms

Bills rendered on publication of issue. Accounts 30 days past due are subject to interest charges of 1 1.2% per month on balance. Payments applied to oldest outstanding balance.


Issuance

Published monthly the third week of the month preceding the cover date of issue (e.g. May issue is published April 25th.)


Closing Date

Advertising orders, copy and instructions should be received by the 1st of the month preceding the month of issue.


Copy & Contract Regulations

.

The publisher reserves the right to reject any advertisement or to request alteration in content prior to publication of any advertisement deemed to be objectionable or misleading. Advertisers and advertising agencies assume liability for all content (including text, representations, illustrations, trademarks or other copyrighted matter) of advertisements printed, and also assume responsibility for any and all claims arising therefrom.

Main Office:
PO Box 37, Stonington, ME 04681
tel: 207-367-2396 / 800- 989-5253
fax:207-367-2490
Steve Curtis, Sales Rep

Frank X. Simonds, Account Executive
P O Box 67, Pemaquid, ME 04558
207-677-2582 or 367-2396

Fraun Cragg Martin, Aquaculture Sales
PO Box 171, Deer Isle, ME 04627
207-348-2654, fax 207-348-9900

David P. Jackson

P O Box 760, Rockport, ME 04856
Tel/Fax 207-236-7014

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