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Commercial Fisheries
News rates effective January 1,
2001 |
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Ad Rates |
Ad Sizes |
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UNIT |
1x |
4x |
7x |
12x |
Vertical |
Horizontal |
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Full Page |
$1500 |
$1455 |
$1425 |
$1350 |
10" x13 1/2" |
N/A |
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Jr Page * |
1020 |
990 |
970 |
920 |
7 1/2" x 10" |
N/A |
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1/2 page |
850 |
825 |
810 |
765 |
5" x 13 1/3" |
10" x 7 1/2" |
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3/8 page |
670 |
650 |
635 |
605 |
N/A |
7 1/2" x 7 1/2" |
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1/3 page |
590 |
570 |
560 |
530 |
5" x 10" |
10 1/4" x 5" |
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1/4 page |
480 |
465 |
455 |
430 |
5" x 7 1/2" |
7 1/2" x 5" |
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1/6 page |
320 |
310 |
305 |
290 |
2 7/16" x 10" |
5" x 5" |
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1/8 page |
270 |
260 |
255 |
245 |
N/A |
7 1/2" x 2 1/2" |
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1/10 page |
210 |
205 |
200 |
190 |
2 7/16" x 6" |
5" x 3" |
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* Jr page guaranteed only ad on page |
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Color |
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Any single standard color: $100 |
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Special Position |
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10% over earned rate |
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Inserts |
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Rates and specification on request |
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Classified Display |
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$35 per column inch. Minimum 1-inch, 1/2 inch increments. Frequency discounts of 3%, 5%, and 10% earned for 4x, 7x and 12x schedules. |
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Classifieds |
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Up to 30 words - $20/month PREPAID. $48
for 3 months PREPAID. $24/month, BALANCE DUE, 50¢ for each word over
30. Boat photos are free with prepaid ads. All other photos, $5. Blind
boxes $8 extra. No discounts or commissions. |
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DISCOUNTS & COMMISSIONS |
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Frequency Discounts |
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Frequency must be established by a written contract. All contracts are based on a 1-year term. Short rate applied to canceled contracts. Advertisers will be billed/credited for discounts earned to date. |
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Agency Discounts |
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15% commission paid to recognized agencies for camera-ready material, if payment is made within 30 days of invoice date. |
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Cash Discounts |
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10% discount for payment accompanying order. Payment may be check or credit card. |
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Copy Preparation Services |
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Advertising make-up service is available. A nominal fee is charged to help defray mechanical expenses incurred by the publisher. For advertising make-up the following flat rates apply: |
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Full page & Spreads :$50 |
1/6 page, 1/4 page: $25 |
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Cancellations |
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Cancellations not accepted after advertising closing dates. Copy must be received for space held on contract by the closing date (or prearranged extension of closing date) or substitute copy will be inserted at the publisher's option. |
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Specifications |
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Web offset on newsprint. Tabloid format - 10" x 13 1/2". 4 columns per page. |
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1 Col. = 2 7/16" |
3 Col. = 7 9/16" |
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Preferred Materials |
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Positives (velox or PMT), 85-line screen preferred, over
100-line screen not acceptable. Good quality, high contract black and
white photos required. |
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Terms |
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Bills rendered on publication of issue. Accounts 30 days past due are subject to interest charges of 1 1.2% per month on balance. Payments applied to oldest outstanding balance. |
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Issuance |
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Published monthly the third week of the month preceding the cover date of issue (e.g. May issue is published April 25th.) |
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Closing Date |
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Advertising orders, copy and instructions should be received by the 1st of the month preceding the month of issue. |
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Copy & Contract Regulations |
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The publisher reserves the right to reject any advertisement or to request alteration in content prior to publication of any advertisement deemed to be objectionable or misleading. Advertisers and advertising agencies assume liability for all content (including text, representations, illustrations, trademarks or other copyrighted matter) of advertisements printed, and also assume responsibility for any and all claims arising therefrom. |
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Main Office: |
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| download complete media kit materials | |
Windows |
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