{"id":9089,"date":"2016-03-01T13:18:22","date_gmt":"2016-03-01T18:18:22","guid":{"rendered":"http:\/\/fish-news.com\/cfn\/?p=9089"},"modified":"2016-03-01T14:11:48","modified_gmt":"2016-03-01T19:11:48","slug":"a-progress-report-from-the-executive-director-of-the-maine-lobster-marketing-cooperative","status":"publish","type":"post","link":"https:\/\/fish-news.com\/cfn\/a-progress-report-from-the-executive-director-of-the-maine-lobster-marketing-cooperative\/","title":{"rendered":"A progress report from the executive director of the Maine Lobster Marketing Cooperative"},"content":{"rendered":"

Telling the Maine lobster story to chefs, media, and consumers<\/b><\/h3>\n
\"Above,

Above, a hard-shell vs. new shell taste test for chefs. (MLMC photo)<\/p><\/div>\n

by Matt Jacobson<\/b><\/p>\n

PORTLAND, ME \u2013 The election season is upon us \u2013 and, as we all know, it lasts a long time.\u00a0 For the candidates, they hold their rallies, make their calls, and broadcast their advertisements so that on Election Day they get as many votes as possible.<\/p>\n

At the Maine Lobster Marketing Collaborative, we too are running a campaign.<\/p>\n

But, in our case, every time someone goes to a restaurant with an opportunity to choose lobster, that is our Election Day.<\/p>\n

We too are working hard to reel in as many \u201cvotes\u201d as possible \u2013 and 2015 was a great year for our efforts to get the word out about Maine lobster to our targeted audiences.<\/p>\n

 <\/p>\n

Targeting chefs<\/b><\/p>\n

At the beginning of our program, we decided to focus our efforts during the summer and early fall, when our supply is highest…<\/p>\n

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<\/div>","protected":false},"excerpt":{"rendered":"

Telling the Maine lobster story to chefs, media, and consumers by Matt Jacobson PORTLAND, ME \u2013 The election season is upon us \u2013 and, as we all know, it lasts a long time.\u00a0 For the candidates, they hold their rallies, make their calls, and broadcast their advertisements so that on Election Day they get as … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":3,"featured_media":9094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,103,255,76],"tags":[],"class_list":["post-9089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-maine-news","category-march-16","category-people","nodate","item-wrap"],"_links":{"self":[{"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/posts\/9089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/comments?post=9089"}],"version-history":[{"count":3,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/posts\/9089\/revisions"}],"predecessor-version":[{"id":9100,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/posts\/9089\/revisions\/9100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/media\/9094"}],"wp:attachment":[{"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/media?parent=9089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/categories?post=9089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fish-news.com\/cfn\/wp-json\/wp\/v2\/tags?post=9089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}