{"id":10336,"date":"2017-08-04T12:32:51","date_gmt":"2017-08-04T16:32:51","guid":{"rendered":"http:\/\/fish-news.com\/cfn\/?p=10336"},"modified":"2017-08-04T13:48:32","modified_gmt":"2017-08-04T17:48:32","slug":"maine-lobster-marketing-collaborative-gears-up-as-peak-season-underway","status":"publish","type":"post","link":"https:\/\/fish-news.com\/cfn\/maine-lobster-marketing-collaborative-gears-up-as-peak-season-underway\/","title":{"rendered":"Maine Lobster Marketing Collaborative gears up as peak season underway"},"content":{"rendered":"

PORTLAND, ME \u2013 The Maine Lobster Marketing Collaborative (MLMC) is gearing up for another season promoting Maine lobster and supporting the industry that is so crucial to many residents around the state.<\/p>\n

The MLMC focuses the majority of its efforts during the summer and fall months when the catch is at its highest, strategizing around influencing and educating chefs and culinary influencers, media, and consumers.<\/p>\n

\"\"

Matt Jacobson.
(MLMC photo)<\/p><\/div>\n

The MLMC\u2019s work focuses on four key areas of the industry including:<\/p>\n

\u2022 \u00a0Sustainability;<\/p>\n

\u2022 \u00a0Seasonality;<\/p>\n

\u2022 \u00a0Origin; and<\/p>\n

\u2022 \u00a0Culinary versatility.<\/p>\n

\u201cWhen we put a lobsterman in front of a chef or someone from the media, it\u2019s electric,\u201d said Matt Jacobson, executive director of the MLMC.<\/p>\n

\u201cThe Maine lobster story resonates\u00a0\u2013 and by tying it back to these pillars we\u2019re making Maine lobster relevant to our core audiences by listening to what the market is looking for.\u201d<\/p>\n

The MLMC\u2019s efforts ramped up earlier this summer with the first \u201cMaine After Midnight\u201d industry event in Dallas, TX which was attended by top chefs, media, and influencers.<\/p>\n

Events will also be held in Chicago, San Francisco, and New York to drive awareness for Maine lobster.<\/p>\n

In each market the MLMC will also be hosting a \u201clunch & learn\u201d event attended by local seafood purveyors to educate them on the Maine lobster story so they can share that narrative with their customers in the market.<\/p>\n

\u201cAttending the Dallas event and seeing firsthand how…<\/p>\n

\"\"<\/a>

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<\/div>","protected":false},"excerpt":{"rendered":"

PORTLAND, ME \u2013 The Maine Lobster Marketing Collaborative (MLMC) is gearing up for another season promoting Maine lobster and supporting the industry that is so crucial to many residents around the state. The MLMC focuses the majority of its efforts during the summer and fall months when the catch is at its highest, strategizing around … <\/p>\n

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