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Gloucester launches “branded” fresh seafood campaign

GLOUCESTER, MA – America’s oldest fishing port recently launched Gloucesterfresh, a multi-pronged campaign to promote Gloucester seafood and the city’s renowned seafood industry.

The city celebrated this new “ocean to table” initiative at Seafood Expo North America (the former International Boston Seafood Show) in early March.

From left, Angela Sanfilippo, longtime president of the Gloucester Fishermen’s Wives Association, Gloucester Mayor Sefatia Romeo Theken, and Todd Snopkowski of SnapChef – whose team helped the Fishermen’s Wives prepare vats of their famous redfish soup served at Seafood Expo in Boston. Several Gloucester seafood companies donated the 125 pounds of redfish that went into the soup. Romeo Theken displays one redfish. (Susan Pollack photo)

Gloucester Mayor Sefatia Romeo Theken and her team, including Economic Development Director Sal Di Stefano, welcomed thousands of visitors from around the world.

The crowd thronged the Gloucester booth to taste the  famous redfish soup prepared by Angela Sanfilippo, the longtime president of the Gloucester Fishermen’s Wives Association (GFWA).

While Sanfilippo diced, sautéed, and stirred, Romeo Theken – microphone in hand – touted the benefits of eating fresh and sustainable Gloucester fish.

A $151,000 grant from the Massachusetts Seafood Economic Council is helping to support Gloucesterfresh, which now has its own website, <www.Gloucesterfresh.com>, designed to connect buyers with suppliers.

The grant will also help defray the costs of Gloucester’s participation in Seafood Expo and the Boston Seafood Festival for two years, as well as helping the GFWA to continue its work of introducing fresh Gloucester seafood to hospitals, universities, restaurants, and hotels.

Additionally, a White House Rural Council award will provide in-kind technical assistance.

Meanwhile, …

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